#ShareASmile Campaign!

I SEE ME is very excited about the launch of ISM's newest title, I Can Change the World!: http://www.iseeme.com/i-can-change-the-world-personalized-book.html. They are announcing the new title this week!

To generate excitement about the new book, they partnered with Matter PR to create a social campaign called #ShareYourSmile. Customers, fans and friends can post a photo of their child (or them) smiling- and a caption about the good deed they did- using the hashtag #ShareYourSmile (The photo can be posted on the ISM Facebook page, or Twitter, Instagram or Pinterest). Matter PR created a website that will showcase all the smiles using #ShareYourSmile here: www.iseeme.com/shareyoursmile.html.

Also Julie Bender at the popular blog Scary Mommy will be reviewing the book and putting her post up 11/4 (and featuring us in their holiday gift guide). She'll also be spreading the word about #ShareYourSmile. I See Me! is donating $5,000 to the Scary Mommy Nation "Thankgiving Project", which will help feed those in need this upcoming holiday.